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Network Twentyone, also known as Network 21, is an education, training, and support system for Independent Business Owners (IBOs) working with the Amway business. It refers both to the company supplying professional development programs and to the network of affiliated IBOs themselves.[1][2][3] It was founded in 1990 by Americans Jim and Nancy Dornan, IBOs with Amway, originally to support their Amway network in the United States and Australia.[4] Through Network Twentyone senior Amway IBOs promote BSM (business support materials) to the captive market represented by the lower levels of the pyramid providing the IBOs at the top with an additional and independent source of income to that derived from bonus payments arising from the sales generated by the lower levels of the organisation. The income of those who are at the top of the pyramid is derived substantially from the sales efforts of several or perhaps many levels of IBOs below them[5] Network TwentyOne operates in more than 35 countries and is considered one of the largest Amway related organisations in the world.[1][6][7]
In 2007, the UK Government Department of Trade and industry petitioned to ban Network 21 and Amway with the complaint of "distributors more focused on selling their motivational books, tapes and seminars to salespeople than peddling Amway merchandise".[6][8] The petitions were later dismissed after major reforms to fix company faults were made.[9][10][11][verification needed] In 1997 the organisation was the focus of a controversial Polish documentary, Witajcie w życiu! (Welcome to life!).[3][12]
Network Twentyone, also known as Network 21, is an education, training, and support system for Independent Business Owners (IBOs) working with the Amway business. It refers both to the company supplying professional development programs and to the network of affiliated IBOs themselves.[1][2][3] It was founded in 1990 by Americans Jim and Nancy Dornan, IBOs with Amway, originally to support their Amway network in the United States and Australia.[4] Through Network Twentyone senior Amway IBOs promote BSM (business support materials) to the captive market represented by the lower levels of the pyramid providing the IBOs at the top with an additional and independent source of income to that derived from bonus payments arising from the sales generated by the lower levels of the organisation. The income of those who are at the top of the pyramid is derived substantially from the sales efforts of several or perhaps many levels of IBOs below them[5] Network TwentyOne operates in more than 35 countries and is considered one of the largest Amway related organisations in the world.[1][6][7]
In 2007, the UK Government Department of Trade and industry petitioned to ban Network 21 and Amway with the complaint of "distributors more focused on selling their motivational books, tapes and seminars to salespeople than peddling Amway merchandise".[6][8] The petitions were later dismissed after major reforms to fix company faults were made.[9][10][11][verification needed] In 1997 the organisation was the focus of a controversial Polish documentary, Witajcie w życiu! (Welcome to life!).[3][12]
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